Privacy Policy
At Nexmerce, your privacy is a matter of deep respect. This policy describes how we collect, use, and protect your personal information when you interact with our website, purchase our handcrafted goods, or join our community.
1. Introduction & Scope
Nexmerce ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we handle information collected via our website https://lumma.com (the "Site"), email communications, and any in-person interactions such as events or studio visits. It applies to all users, customers, and visitors.
🌱 Our promise: We will never sell your personal data to third parties. Any information shared is used only to provide you with a thoughtful, secure, and seamless experience.
2. What We Collect
To process orders, improve our services, and communicate with you, we may collect the following categories of personal information:
| Category | Examples |
|---|---|
| Identity Data | Full name, date of birth (optional), account username |
| Contact Data | Email address, shipping/billing address, phone number |
| Transaction Data | Purchase history, payment details (processed securely via PCI-DSS compliant gateways), returns |
| Technical Data | IP address, browser type, device identifiers, referral source |
| Profile Data | Your preferences, saved addresses, wishlist, product reviews |
| Marketing Data | Newsletter subscriptions, survey responses, gift card history |
We do not knowingly collect sensitive data (e.g., racial or ethnic origin, political opinions, biometric data) unless required for legal compliance.
3. How We Use Your Data
Nexmerce uses your personal information only for legitimate purposes:
- Order fulfillment: process payments, ship products, manage repairs and returns.
- Customer support: respond to inquiries, handle warranty or lifetime repair requests.
- Improving our craft: analyze purchase patterns to curate collections and enhance user experience.
- Marketing communications: send you updates about new arrivals, studio notes, or exclusive events (only with your consent).
- Legal obligations: fraud prevention, tax reporting, and compliance with applicable laws.
We never use automated decision-making that significantly affects you without transparency. You can opt out of marketing emails at any time via the unsubscribe link.
6. Your Privacy Rights
Depending on your location (EEA, UK, California, etc.), you may have the following rights regarding your personal data:
- Access: request a copy of the data we hold about you.
- Rectification: correct inaccurate or incomplete information.
- Erasure ("right to be forgotten"): request deletion of your data, subject to legal retention periods.
- Restriction: limit how we use your data.
- Portability: receive your data in a structured, machine-readable format.
- Objection: opt out of direct marketing or profiling.
To exercise these rights, email privacy@lumma.com. We will respond within 30 days. No fee will be charged unless requests are manifestly unfounded or excessive.
7. Data Security & Retention
We implement industry-standard security measures — including SSL encryption, firewalls, and restricted access — to protect your data. However, no internet transmission is 100% secure. We retain personal information only as long as necessary:
- Order data: 7 years for tax and warranty purposes.
- Marketing data: until you unsubscribe or request deletion.
- Customer service records: up to 3 years after last interaction.
We anonymize analytics data when possible. In case of a data breach, we will notify affected users and regulators as required by law.
8. Children's Privacy
Nexmerce does not knowingly collect personal information from children under the age of 16. If you are a parent or guardian and believe your child has provided us with data, please contact us immediately. We will take steps to delete such information.
9. International Transfers
Our business operates globally. If you are located outside of the United States, your data may be transferred to and processed in the US or other jurisdictions where we or our service providers operate. We ensure appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your data in accordance with this Privacy Policy and applicable law.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be posted on this page, and the "Last revised" date will be updated. For significant changes, we will notify you via email or a prominent notice on our website.
We encourage you to review this policy periodically.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to our Data Protection Officer:
Nexmerce Privacy Team
📧 privacy@lumma.com
📍 47 Pearl Street, Brooklyn, NY 11201, USA
📞 +1 (800) 555-LUMA (weekdays 10am–5pm EST)
For EU/UK residents, you also have the right to lodge a complaint with your local supervisory authority.